The pain in no brain branding
Kimon Lycos stays up all night wondering why companies waste so much money in their B-to-B branding efforts.

Bringing in the Brains on B2B Branding
The brutal truth on why specialists are better able to handle your B2B account than consumer agencies.

Hard core B2B marketing – better than branding?
A balanced view of hard core marketing tactics and communications.

Stone the prophets
The prophets that say advertising is safe when money is tight are dead wrong: along with free coffee, ad budgets are the first to get dumped.