Gained senior political and industry attention, with highly creative advert for national newspapers, to drive thought leadership.

“A smashing advert, that hit the market hard, just as we wanted.”
Nigel Hennessey - CEO

Rejuvenated the multi billion-dollar AXE brand for the global telecom market during the calamity of deregulation. This involved centralizing marketing communications, which were spread between Rome, Dublin, Helsinki and London. The result was enormous gains in efficiencies with marketing budgets and effectiveness with the AXE brand.

Created the brand name - MIYA, along with creative ideas and strategy for international health care markets.

“Mihell & Lycos is creative, high energy and a pleasure to work with. They will immerse themselves in the details of business challenges to gain a deep understanding and come up with innovative solutions.”
Dr. Malcolm Pradan - Director

Delivered best practice methods for marketing and sales, along with creative and strategic support for launching market leading irrigation management systems.

“At each and every step, Mihell & Lycos provided the right advice at the right moment and backed this with outstanding creative ideas, which have directly lead to exceptional business growth.”
Darren Ferber - Managing Director

Provided top-level marketing communications support for launching a new national corporate brand, for one of Australia’s largest privately owned commercial construction companies.

“Keeping it really simple. That’s what Mihell & Lycos helped us with. Cutting through and getting the organisation focused on the vital marketing issues.”
Brenton Trenorden - Group General Manager

Created a range of brilliant advertising executions for the Australian mining market. The level of advertising was praised for not only lifting the quality of advertising, but also working well with corporate brand direction, to help strengthen the overall goals of the company.

Top-level marketing communications and branding advice and strategy delivered for shifting market focus, in order to grow rapidly.

“Mihell & Lycos turned a branding process that would have taken the management team weeks, into a half day solution. Excellent experience, very polished performance.”
Victor Previn - Chairman

Revitalized the brand and sales opportunities of Australia’s largest iron foundry, to strategically shift market focus.

“Opportunities generated by our new website is something we had never experienced before.”
Bob Thomas - GM, Sales & Marketing

Created a completely new corporate look and feel for a highly successful national launch and establishment into new markets, to be the third largest insurer of doctors in Australia.

“Thank you for helping us get to this happy place. The work provides a very strong foundation to build our national presence into the future.”
Adam Hughes- Marketing Manager

Stunning creative advertising for national publications, to raise the profile and importance of land acquisition services. This represented a concerted effort for the company to really spread its wings nationally and enjoy strong growth.

High level creative provided for an exciting start-up, who sell a complete package for corporate Internet content filtering, billing and management. Advertising was in local business publications and served as the basis for other marketing communication activities.

Strategic advice, branding and creative ideas, firmly place this Employee Assistance Program as top of mind for HR professionals.

“Throughout the planning, Mihell & Lycos engaged the entire board, each and every session. The new breakthrough creative ideas that resulted considerably strengthened our organisation in the market.”
Meredith Perry - General Manager

Strategic branding workshops for top-level management and the Board of Directors, to establish their strategic direction and marketing investments. This global company delivers highly technical solutions for large utilities, and needed the right plan and direction to take a step-up in their selected markets.

An extremely well executed Direct Mail campaign launched a new service offering in Melbourne for this rapidly expanding engineering and automation company of 200 employees.

Creation of new global healthcare brand Speq, for point-of-care ultrasound. Delivered strategy, marketing communications and brand management.