Gain a global presence, influence decision makers, connect locally
Business Development Rainmakers™ is a package of services delivering tangible, trackable and accountable results. Expanding into international markets is a high risk, high cost exercise, that can devastate the cashflow of a high-tech SME.
However, not going international can mean a dramatic handicap to business development, and ultimately the success of the company. What our service delivers is the ability to gain a global presence, influence industry conversations and connect locally with potential customers, or channel partners to validate and sell your service or product.
What every innovative SME needs - credibility, influence and connections
Business Development Rainmakers™ ticks the critical boxes for selling internationally.
CREDIBILITY - Is about perception of size, competence, knowledge, popularity and capability. All of these things are taken to entirely different level via smart use of internet marketing and communications. Search Engine Optimisation, landing pages, design, copy, content and online campaigns when done well, adds volumes of credibility, which makes it easier to ultimately work with high quality customers and channel partners.
INFLUENCE - In any given industry there are conversations. Internet and other social media technology means that we can connect and communicate with more people than ever before, and with greater ease. So the question is - “how much do you participate with industry conversations? How often do you influence, contribute and discover what is being said?” Using the latest in social media tactics, tools and expertise, you are at the forefront of global conversations, and continually can set the agenda, influence others, connect with others and play a significant role within your industry.
CONNECTIONS - Nothing beats getting direct access to potential customers, or channel partners to help you sell locally. With our local representatives, we can open doors, discover the right people, validate your market offering and drive the critical sales process for you to seal the deal.
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Meet the Rainmakers, and how they make opportunities pour
Business Development Rainmakers™ is fully measurable - you can’t fake the numbers, the contacts, the activity or the results. For each component are reports to track activity, measure effectiveness and ensure that what we do is efficient use of resources. Additionally, this package can be covered by various grant schemes offered by federal and state government. Please check with recognised service providers, or we can put you in touch to see if your qualify, free of charge.
- Develop compelling content, design and ensure that SEO and SEM is fully operational, without any gaps
- Work with the latest social media tools to track, record and stimulate conversations
- Stay up-to-date with the exploding world of new resources, new media channels, new strategies and new competitors
- To constantly be vigilant, and have a set routine in order to maximise your online presence and social media strategy
- The expense of international travel, can easily cost upwards of $15,000 per month, including salaries, expenses and time, which enhances the risk
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CREDIBILITY
Creation of global impact website, for optimisation, lead generation and exposure:
- Meta tag and site audit
- Develop and produce key offerings
- Integrate microsite into corporate
- Build SEO capability
- Develop and deliver Google Adwords leading to microsite
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• Top 10 ranking in Google
• Relevant and reliable traffic from Adwords
• Special micro-site and offer
• Vast increase of unique visitors
• Increased lengths of stay on site
• More opportunities with market influencers |
INFLUENCE
Social media strategy and execution:
- What customers are saying, thinking and asking
- What your brand presence is, and what people are saying
- Your channel partners, and their presence/network
- The competition’s presence/network and market buzz
- Places you need to be to influence the market
- Sentiment and report on what to do
- Monitoring, reporting and surveying
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• Know what customers think and say
• Know the network and connections between customers, channel partners
• Listen, influence and participate in global conversations
• New contacts, opportunities and business intelligence |
CONNECTIONS
Local Business Development professionals take on the critical function of:
- Finding the right companies and people for either potential customers, channel partners or licensees
- Research the market for: competitors, synergies, standards and other potential issues
- Provide local market feedback on critical areas of marketing and sales
- Introduce you to local opportunities, and get the ball rolling for deals
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• New insights into markets
• Understanding of market needs and risk assessment
• All activity recorded, tracked and placed into SalesForce CRM
• Number of opportunities and contacts generated
• Number of quality deals achieved |
All supported by the most advanced monitoring and reporting tools. You gain clear and strategically viable reports and recommendations about how to improve and increase your global reach |
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The world is waiting |
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