Mihell & Lycos Onion workshops – to build a focused brand
A proven method to establish a communication platform, the Onion breeds a consistent, relevant and simple brand. For more information click here.

Communication planning
Mihell & Lycos can help you to produce a simple, clear and well-defined communication plan to get your brand into the right position and stay there with tactical investments.

We provide insights and recommendations that will help to reach business and communication objectives. You will also help internal audiences to understand what the company is doing to meet challenges and what the company is striving to be recognized for.

As a blue print for maximizing your investments in marketing communications, a communication plan will help to create a stable brand position internally and externally to avoid unnecessary waste of resources.

Menu pricing
A fair and transparent way to establish a business relationship.

User manual for communication services
Establish how to maintain a profitable relationship with Mihell & Lycos and what rights and obligations parties have towards each other.

Your company will be equipped with a comprehensive package which acts as a “users manual”, avoiding reinventing the wheel over and over for the company’s communication needs.

Generally the areas covered are:
• The importance of a consistent, relevant and simple brand
• Creating a communication plan
• Producing clear briefs
• Handling contact reports
• Establishing a service agreement
• Maintaining service accountability
• Working with menu pricing
• Rights and obligations according to the Australian Advertising Federation

Brand bibles
Often made from the communication plan, brand bibles are an excellent way for new company recruits or new suppliers to be briefed on what your company is all about. They provide insights about the branding, communications and the vision that has to be lived up to.