The Onion is a simple and effective method for creating solid communication platforms. For close to ten years, it has launched brands for a range of international companies such as Ericsson, Allgon and AtlasCopco. In all cases, the Onion provided the foundation for consistency, relevance and simplicity to give the brand more mileage.

But the Onion is not just a tool for corporate communications. Products and divisions have also peeled Onions for brand building on different levels, to keep in step with a variety of marketing strategies. At the end of the day, the Mihell & Lycos Onion is a proven method to build consistent, relevant and simple brands to assist sales.

Peeling an Onion won’t make you cry
Our Onion workshops immediately involve key internal decision-makers from senior management, marketing/product management and sales, without consuming a lot of their valuable time. These workshops always result in taking great strides towards cementing agreement on what communications should be based upon.

And the biggest plus is that the people who should influence a company’s brand, all have a chance to contribute at the very start, which brings harmony in the organization and provides better long-term brand performance.