OUR CORE SERVICE
World class strategy & creativity intrinsically meshed
Big creative ideas must go beyond marketing communications – making things pretty or popular is one small part. Marketing leaders use us to pull big levers, by enhancing business models, delighting their customers in new ways and building engaged communities that can transform into movements.
BILLING THAT IS TRANSPARENT AND GETS THE BEST OUT OF TOP TALENT
Value based payment
Billing on value to a set fee creates an open relationship. Our culture ensures the focus is on success. In this way, we gain a mandate to look after your interests in a proactive and dynamic way – we have your back, no extra charge. Also, it’s okay not to deliver the perfect brief. Conspiring together as a team, focused on value and success, is how we work.
OUR HAND ON HEART GUARANTEE
True believers in solution agnosticism
Because we are paid for value, there is total transparency and freedom to think in your best interests, not push something that benefits us. We always ask the question with hand on heart, “If it was our money, career or business on the line, what would we be doing?” We don’t need to win awards or get you to spend big on media or a specific service for us to be successful.
BEYOND ART AND COPY
Evolution to multi-skilled, agile teams
Bill Bernbach, founder of the (still) amazing DDB advertising company got it right a long time ago, when he made the combination of art and copy as a creative team. But today there’s a problem. 21st Century communications demands digital thinking, agility and strategy across multiple platforms.
Our multi-skilled team approach is different to most, to include digital specialists and strategy. We dedicate ourselves to a granular review of performance with campaigns, and respond to changes in the market. We take ownership of performance by updating creative when needed (included in the price!) and are driven to help you spend less on media, to gain more value.
COLLABORATORS OF THE HIGHEST ORDER
Specialisations need to be milked for maximum impact
Typical agencies think they must ‘own the client’. Incite thinks we must ‘deliver value for the client’.
We do this through collaboration with others who have the skills and capabilities we don’t have, and most likely never will – because some services are commodities we can’t be competitive with. Or they are so specialised, that if we attempted to do it, the customer would suffer – and that ain’t gonna happen here.
CULTURE OF PERFORMANCE AND FUN
No showponies or d**kheads
Our people are confident, but not cocky. We operate with empathy and intelligence. As a team, we formulate a mission for every client by asking the question, “why are we doing this?” To generate prosperity for the economy? Save lives? Protect the planet? Enhance and further scientific discovery? Ensure people stay employed?
One of the worst things you can do at Incite is claim ownership of an idea. Internally, no one owns anything – it’s the client’s property we are working on and for. And the best ideas executed in the best possible way always take teamwork.
PROJECT MANAGEMENT THAT KEEPS CONTROL OVER CAMPAIGNS
Inclusive and responsive
Incite project management saves you time and stress and allows you to be part of the team. Using our simple cloud-based software, all projects and resources are in one place and you can interact with the team. You get reminders to do things for projects and can easily see what’s happening day by day.
“Everyone at Incite has a reason to get up in the morning. On any given day, we fight climate change (by selling more solar), save lives (by making hospitals safer) and strengthen the economy (by making clients more prosperous).
Our passion for clients is genuine. We care about their missions, we fret about results and always look at how we can improve, hurt their competition and have fun!”