How we help marketing leaders meet their 21^st Century challenges.

1

OUR CORE SERVICE

World class strategy & creativity intrinsically meshed

Big creative ideas must go beyond marketing communications – making things pretty or popular is one small part. Marketing leaders use us to pull big levers, by enhancing business models, delighting their customers in new ways and building engaged communities that can transform into movements.

Don’t watch during lunch

This short film says it all. When you know what you are doing, you can out-advertise, while spending less money and achieve more to blow the doors off competitors. Sorry about the beginning part…

2

BILLING THAT IS TRANSPARENT AND GETS THE BEST OUT OF TOP TALENT

Value based payment

Billing on value to a set fee creates an open relationship. Our culture ensures the focus is on success. In this way, we gain a mandate to look after your interests in a proactive and dynamic way – we have your back, no extra charge. Also, it’s okay not to deliver the perfect brief. Conspiring together as a team, focused on value and success, is how we work.

3

OUR HAND ON HEART GUARANTEE

True believers in solution agnosticism

Because we are paid for value, there is total transparency and freedom to think in your best interests, not push something that benefits us. We always ask the question with hand on heart, “If it was our money, career or business on the line, what would we be doing?” We don’t need to win awards or get you to spend big on media or a specific service for us to be successful.

4

BEYOND ART AND COPY

Evolution to multi-skilled, agile teams

Bill Bernbach, founder of the (still) amazing DDB advertising company got it right a long time ago, when he made the combination of art and copy as a creative team. But today there’s a problem. 21st Century communications demands digital thinking, agility and strategy across multiple platforms.

Our multi-skilled team approach is different to most, to include digital specialists and strategy. We dedicate ourselves to a granular review of performance with campaigns, and respond to changes in the market. We take ownership of performance by updating creative when needed (included in the price!) and are driven to help you spend less on media, to gain more value.

Gone are the days of one big idea gushing ahead like a waterfall.

Globally fragmented media, increased competition and dynamic customers require agility to change often and quickly.

5

COLLABORATORS OF THE HIGHEST ORDER

Specialisations need to be milked for maximum impact

Typical agencies think they must ‘own the client’. Mihell & Lycos thinks we must ‘deliver value for the client’.
We do this through collaboration with others who have the skills and capabilities we don’t have, and most likely never will – because some services are commodities we can’t be competitive with. Or they are so specialised, that if we attempted to do it, the customer would suffer – and that ain’t gonna happen here.

6

CULTURE OF PERFORMANCE AND FUN

No showponies or d**kheads

Our people are confident, but not cocky. We operate with empathy and intelligence. As a team, we formulate a mission for every client by asking the question, “why are we doing this?” To generate prosperity for the economy? Save lives? Protect the planet? Enhance and further scientific discovery? Ensure people stay employed?

One of the worst things you can do at Mihell & Lycos is claim ownership of an idea. Internally, no one owns anything – it’s the client’s property we are working on and for. And the best ideas executed in the best possible way always take teamwork.

7

PROJECT MANAGEMENT THAT KEEPS CONTROL OVER CAMPAIGNS

Inclusive and responsive

Mihell & Lycos’ project management saves you time and stress and allows you to be part of the team. Using our simple cloud-based software, all projects and resources are in one place and you can interact with the team. You get reminders to do things for projects and can easily see what’s happening day by day.

Working with us is super easy. You are in touch with who is doing the work, no barriers.

“Everyone at Mihell & Lycos has a reason to get up in the morning. On any given day, we fight climate change (by selling more solar), save lives (by making hospitals safer) and strengthen the economy (by making clients more prosperous).

Our passion for clients is genuine. We care about their missions, we fret about results and always look at how we can improve, hurt their competition and have fun!”

How we help marketing leaders meet their 21^st Century challenges.

1

OUR CORE SERVICE

World class strategy & creativity intrinsically meshed

2

BILLING THAT IS TRANSPARENT AND GETS THE BEST OUT OF TOP TALENT

Value based payment

3

OUR HAND ON HEART GUARANTEE

True believers in solution agnosticism

4

BEYOND ART AND COPY

Evolution to multi-skilled, agile teams

Gone are the days of one big idea gushing ahead like a waterfall.

5

COLLABORATORS OF THE HIGHEST ORDER

Specialisations need to be milked for maximum impact

6

CULTURE OF PERFORMANCE AND FUN

No showponies or d**kheads

7

PROJECT MANAGEMENT THAT KEEPS CONTROL OVER CAMPAIGNS

Inclusive and responsive

– Founder, Kimon Lycos

AUSTRALIAN OFFICE

SWEDISH OFFICE

How we help marketing leaders meet their 21st Century challenges.

1

OUR CORE SERVICE

World class strategy & creativity intrinsically meshed

2

BILLING THAT IS TRANSPARENT AND GETS THE BEST OUT OF TOP TALENT

Value based payment

3

OUR HAND ON HEART GUARANTEE

True believers in solution agnosticism

4

BEYOND ART AND COPY

Evolution to multi-skilled, agile teams

Gone are the days of one big idea gushing ahead like a waterfall.

5

COLLABORATORS OF THE HIGHEST ORDER

Specialisations need to be milked for maximum impact

6

CULTURE OF PERFORMANCE AND FUN

No showponies or d**kheads

7

PROJECT MANAGEMENT THAT KEEPS CONTROL OVER CAMPAIGNS

Inclusive and responsive

– Founder, Kimon Lycos

AUSTRALIAN OFFICE

SWEDISH OFFICE

How we help marketing leaders meet their 21^st Century challenges.