Transforming a commodity product into a saviour for communities.

Solar panels have evolved into a price driven product in a market flooded with cheap imports. Our client Cool or Cosy needed a different tactic.

We created the Community Power Network and helped the client win on two fronts: selling to individuals, and creating pressure to get entire communities on board. Customers also won with world class solar that even those on low, fixed incomes could afford. We delivered over a thousand red hot leads, and got prime time news coverage that was picked up nationally, as well as coverage on Channel 7’s Sunrise program.