Snatching the lion’s share of a new market introduction.
The SA Government’s Battery Subsidy made it easy for all solar retailers to get a slice of this emerging market. With our help, Cool or Cosy captured over 80%, leaving the competition with crumbs.
How did we do it? With the help of a genuine (and genuinely nice) Cool or Cosy customer, Rex. His testimonials were used in carefully targeted ads on Facebook and LinkedIn, delivering exceptional ROI. As a bonus, we made Cool or Cosy a hero in the eyes of the government for accelerating the take up of the program.