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Snatching the lion’s share of a new market introduction.

The SA Government’s Battery Subsidy made it easy for all solar retailers to get a slice of this emerging market. With our help, Cool or Cosy captured over 80%, leaving the competition with crumbs.

How did we do it? With the help of a genuine (and genuinely nice) Cool or Cosy customer, Rex. His testimonials were used in carefully targeted ads on Facebook and LinkedIn, delivering exceptional ROI. As a bonus, we made Cool or Cosy a hero in the eyes of the government for accelerating the take up of the program.

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“There’s a lot of strategic value being delivered to us, which translates in sales, a tough thing to do with consumers getting hit with a lot of outrageous messages from competitors. Mihell & Lycos gives us the cut through to win by staying true to our core values and being honest with customers.”

Glenn Morelli

Managing Director, Cool or Cosy

Link to: An interactive podcast thriller going global

Forever Has Fallen

An interactive podcast thriller going global.

A new global entertainment model which combines a blockbuster story with gameplay for the world’s first podcast thriller series. Learn More

Link to: Snatching the lion’s share of a new market introduction.

Cool or Cosy

Snatching the lion’s share of a new market introduction

When the Government announced home battery subsidies the race was on. Our client was the winner, by a big margin. Learn More

Link to: Triple the sales in four years by creating an industry leader from scratch.

CLIMATE WIZARD

Triple the sales in four years for a technology struggling for acceptance

Our strategy and creativity generated incredible value, from immediate sales to securing the world’s greatest air conditioning technologies for a billion dollar industry. Learn More

Link to: Transforming a commodity product into a saviour for communities.

COMMUNITY POWER NETWORK

Transforming a commodity product into a saviour for communities

A total game changer in how to sell solar power. Our approach improved lives and made local economies stronger. Learn More

Link to: How we produced a windfall of sales for Link Edge by inspiring perfectionists.

LINKEDGE

Producing a windfall of sales by inspiring perfectionists

Our campaigns reconnected dealers and had consumers enjoying new levels of garden design. Learn More

Link to: How to globalise local companies and generate prosperity for an entire economy.

THE IMPACT AWARDS

Globalising local companies and generating prosperity for an entire economy

We generated a movement to collaborate and celebrate the best of South Australia’s business. Inspiring business owners to go bigger, faster. Learn More

Link to: How to make global decision makers burn for you.

FCT COMBUSTION

Making global decision makers burn for you

Our positioning and international campaigning resulted in an enormous number of new enquiries, accelerating their drive into the North American market. Learn More

Link to: How to get an ordinarily disinterested audience to beat down the door.

SEELEY INTERNATIONAL

Getting an ordinarily disinterested audience to beat down the door

HVAC engineers and technical consultants were engaged nationally to snap up tickets to a range of insightful events - creating invaluable relationships. Learn More

Link to: How to disrupt a mature market with something disturbing.

GRIPSET INDUSTRIES

Disrupting a mature market with something disturbing

Waterproofing in commercial environments has hardly changed for decades. We created a new challenge for a market which simply did not welcome change. Learn More

Link to: Solving a problem from hell.

MINELAB COUNTERMINE

Solving a problem from hell

We delivered clarity to help understand the Total Available Market for clearing the world of mines, IEDs and Unexploded Military Ordinances. Learn More

Link to: Market research that secured sales and set up a new business.

TECHNOPLAS

Market research that secured sales and set up a new business

While pointing out a new market opportunity, we also lined up new clients to make purchasing a new production machine possible. Learn More

Link to: How to transform a technology into an invaluable tool for building cities.

AEROMETREX

Transforming technology into an invaluable tool for building cities

Leads poured in by redefining the message and value proposition for a new technology that had struggled for traction. Learn More

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AUSTRALIAN OFFICE

47 HARROW ROAD
ST PETERS SA 5069
+61 8 7070 0079 

SWEDISH OFFICE

Grev Turegatan 30
114 38 STOCKHOLM SWEDEN
+46 7 0 3471012 

© Mihell & Lycos, 2020
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