While providing a clear view of a new market opportunity, we also lined up new clients to make purchasing a new production machine a sure thing.

Entering the premium food market

Our research achieved a number of things to help Techno Plas to enter into a new market:

  1. The Total Available Market was uncovered, with the strategy to execute in order to capture premium food producers
  2. Confidence with decision making to invest into new expensive capital equipment for packaging
  3. From the interviews during the research, we uncovered new business opportunities