While providing a clear view of a new market opportunity, we also lined up new clients to make purchasing a new production machine a sure thing.
Entering the premium food market
Our research achieved a number of things to help Techno Plas to enter into a new market:
- The Total Available Market was uncovered, with the strategy to execute in order to capture premium food producers
- Confidence with decision making to invest into new expensive capital equipment for packaging
- From the interviews during the research, we uncovered new business opportunities